Barefoot Frontline Agency

Why we’re called Barefoot Frontline

When we started in Lusaka in 2019, we wanted a name that described how we work rather than what we sell.

Barefoot means grounded. We stay close to our clients, we understand local conditions, and you always deal with people who know your business. Frontline means we show up where the work happens: in your server room, at your recruitment drive, or on the road with your vehicles.

Our three divisions, Technology, People and Fleet, all share that promise. It’s also why our tagline is Paving the Way: our job is to clear the path so your business can move forward.

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